The Spa Industry Changes.
Is "touch" becoming a bad word?
‘Spa’ is an acronym of the Latin phrase ‘Salus per Aquam’, meaning ‘health from water’. Hippocrates, believed that the cause of all ailments was an imbalance in the body and the way to health and disease prevention was through spa therapies.
It’s fair to say that spas are at the forefront of the holistic health and wellness movement. Spas offer people an effective approach to health by maintaining a balanced body and lifestyle through nutrition, mindfulness, and wellbeing.
Fast forward to today. The current pandemic has left life as we know it forever changed. With no certainty to when it will go back to a ”new normal”. Spas are going to experience an unknown set of changes. The services that this industry provides are personal & physical in nature. The very basis of spas is touch. Now touch is becoming a bad word.
We as humans need that physical touch, love, and experience – it’s one of our first senses.
What is life going to look like with little to no-touch? With spa service providers masked + gowned, clients masked + gowned and in some countries confined behind plexiglass domes while doing services.
The spa industry has made it through cholera, bubonic plague, smallpox, and influenza. People need people – spa providers empathize with their clients, help them relax, balance their body, relieve aches and pains and help them feel confidently beautiful.
They know how to make people feel good, they want to make people feel good, and they will be needed for people to feel good.
I don’t know what changes lie ahead, and I’m nervous for what the ”new normal” is going to look like, but I’m committed and passionate about this industry and that will never change.